Monday, 19 March 2012

We've changed our website and brand

Here at Saltaire Arts Trail we've been going through bit of an online evolution in the recent past. We thought it might be fun to post a few thoughts from Laura who works as part of the SAT Marketing team as to why we went through the whole redesign process.

If 2011 was all about dipping our toes in the water as a stand-alone event, 2012 is all about diving in head first! Not only have we got an exciting and packed programme of events, we’ve also spent the last few months revamping the website and visual identity of the trail.

Over the years our website has stood us in good stead, but as the Trail has grown, so have our requirements online. Indeed, one of the key aims of Saltaire Arts Trail is to promote independent artists and makers and we needed an outlet to do this online. This is where we called upon the folks at Maraid Design.

After several months beavering away in the background, we now have a fantastic new website that gives us the control and flexibility we need. It means we have a platform to shout about all 120 of this year’s talented artists and makers. It includes an interactive map for all the Open Houses, as well as a great visual display for the Makers Fair. Each artist has their own page with a link back to their own site and we’ve got plenty of space to add details of exhibitions and events as they get firmed up – especially useful now the brochure print deadline has passed! There’s no way you’re not going to hear about all the great stuff that’s happening now!

Back in November, we also put our graphic design out to tender and following a lengthy pitch process, brought on board the team at Firecatcher. They’ve since been working hard putting together the brochure, flyers, posters and all the printed material that you’re sure to see popping up very soon. All of the illustrations, both in print and online have been created especially for us by Firecatcher and reflect the character of Saltaire that’s so much a part of our identity. The design brief was quite tricky, but I think they’ve managed to strike the right balance and appeal to the range of people we had in mind and am really pleased with the end result.

But more importantly, what do you think?


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